Understanding the MRR / ARR Dashboard

How to read and act on your monthly and annual recurring revenue metrics.

MRR and ARR Dashboard

The MRR and ARR dashboard gives you a real-time view of the health of your recurring revenue. Available on Professional plan and above under Insights > MRR / ARR Dashboard.

Key metrics

MetricWhat it means
MRRTotal monthly recurring revenue this month
ARRMRR x 12 (annualised view)
New MRRRevenue from new customers who started this month
Expansion MRRUpsells and upgrades from existing customers
Churned MRRRevenue lost from customers who cancelled
Net MRR growthNew plus Expansion minus Churned
NRRNet Revenue Retention β€” expansion as % of starting revenue

Reading the trend chart

The line chart shows MRR over the last 12 months:

  • Consistent upward slope β€” healthy growth
  • Flat line β€” new revenue balancing churn, growth stalled
  • Dip β€” net churn; investigate which customers churned and why

Drilling into churned MRR

Click the Churned MRR tile to see each customer who cancelled, when, and the value lost. Check their health score in Customer Success β€” was there a warning sign before they churned?

Target ratios

  • NRR above 100% β€” existing customers growing in value (best-in-class SaaS)
  • NRR 80–100% β€” acceptable; churn offsetting upsells
  • NRR below 80% β€” business shrinking even before factoring in new sales; needs urgent attention

Suggestions

  • Review monthly in leadership meetings. Use the MRR bridge (New + Expansion minus Churned) to explain the change from last month in concrete terms.
  • Connect to Customer Success. If a segment is churning, check NPS scores and health scores in Customer Success > Health Scores to spot at-risk customers before they cancel.
  • Forecast. Use the trend slope to project next quarter MRR and set targets for new sales needed to hit your ARR goal.

Where to go next

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