Understanding the MRR / ARR Dashboard
How to read and act on your monthly and annual recurring revenue metrics.
MRR and ARR Dashboard
The MRR and ARR dashboard gives you a real-time view of the health of your recurring revenue. Available on Professional plan and above under Insights > MRR / ARR Dashboard.
Key metrics
| Metric | What it means |
|---|---|
| MRR | Total monthly recurring revenue this month |
| ARR | MRR x 12 (annualised view) |
| New MRR | Revenue from new customers who started this month |
| Expansion MRR | Upsells and upgrades from existing customers |
| Churned MRR | Revenue lost from customers who cancelled |
| Net MRR growth | New plus Expansion minus Churned |
| NRR | Net Revenue Retention β expansion as % of starting revenue |
Reading the trend chart
The line chart shows MRR over the last 12 months:
- Consistent upward slope β healthy growth
- Flat line β new revenue balancing churn, growth stalled
- Dip β net churn; investigate which customers churned and why
Drilling into churned MRR
Click the Churned MRR tile to see each customer who cancelled, when, and the value lost. Check their health score in Customer Success β was there a warning sign before they churned?
Target ratios
- NRR above 100% β existing customers growing in value (best-in-class SaaS)
- NRR 80β100% β acceptable; churn offsetting upsells
- NRR below 80% β business shrinking even before factoring in new sales; needs urgent attention
Suggestions
- Review monthly in leadership meetings. Use the MRR bridge (New + Expansion minus Churned) to explain the change from last month in concrete terms.
- Connect to Customer Success. If a segment is churning, check NPS scores and health scores in Customer Success > Health Scores to spot at-risk customers before they cancel.
- Forecast. Use the trend slope to project next quarter MRR and set targets for new sales needed to hit your ARR goal.
Where to go next
- See where this fits in the bigger picture β Start Here: What Plenix Is and How It Fits Together
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